Online Fashion Mall
Olympic Stores is a well-known footwear company and a modern online fashion mall offering a complete eshopping experience, featuring a huge selection of shoes, bags, clothes, accessories and jewelry.
The challenges of this project were a) the successful transition from the eshop that was already online and its complete transformation into a modern and user-friendly online store in line with the latest design and development requirements and b) to build the interface with the company's business management program automated product information and stock availability procedures, that minimized the need for daily manual control.
The goal was to create an online store, where visitors can easily and quickly complete their shopping, by applying the right filters and using a common shopping cart for all items. Starting with an extensive market research and competition, we defined the audiences and their outreach strategy, through a range of online channels - Google Ads, Search Engine Optimization (S.E.O.), social media promotion and affiliate networking. The design of the eshop was based on a) optimized aesthetics and functionality and b) the development of an online environment that inspires credibility and security of transactions, to achieve the best possible user experience leading to repeat purchases.
The harmonious coordination of the Marketing, Design and Development departments led to the creation of a highly dynamic online fashion mall and the transformation of Olympic Stores into one of the largest players in the apparel and footwear sector in Greece and Cyprus.
Minimal, unobtrusive and clear design followed the guidelines of the new corporate identity. The new information architecture implemented as well as the advanced structure of the new website clearly demonstrated the values, products and services of the company. The combination of bolder and regular fonts was chosen to add a new look and feel, while motion effects and smooth navigation ease the overall experience.
Search Engine Optimization
SEO strategy started with the optimization of the eshop at the level of structure, content and technical implementation aiming a smooth transition to the new domain and achieving the best possible organic rankings. The Content Marketing plan that followed, contained targeted link building activities across a variety of high-quality and relevant domains and partnerships (Native Advertising). The high rankings in organic keyword search results were achieved, which resulted in increased sales through that channel.