Google shopping ads just arrived in Greece
With their arrival in Greece, it is promised that Shopping Ads will skyrocket the sales in your e – shop! When advertisements appear on the top of the results page on the search engine of Google, they induce the clients to make purchases directly from the search results.
“We are excited about the launch of Shopping Ads in Greece in the coming weeks. Shopping Ads include photos and prices that will help, both consumers find the products they are looking for and advertisers to reach consumers who want to buy them" said Elias Susis, Google Sector Lead Branding, and Agencies for Greece, Bulgaria, Cyprus, and Malta.
How do Shopping Ads appear?
These ads appear in Google searches based on the keyword the user is searching for. You will find them at the top of results, over organic results, other Google Ads, or even over maps. They appear as products with an image, price, and store name. These ads provide users with a representative view of the products that they are interested in buying.
Also, they appear on the side of the searches.
Besides, they appear on the Display network (e.g. YouTube), on search partners, and the Google Shopping tab. This tab acts as an integrated price comparison marketplace allowing the user to compare prices and features between available stores.